We craft travel stories for the next generation

Get in touch

We are an innovative branding, marketing, and publishing think tank located in the heart of the Rocky Mountains. We live and breathe our passion for experience-based travel by exploring global destinations large and small. Together with your stakeholders, we develop plans and tactics to amplify a unique and superior visitor experience utilizing the latest trends in technology, including mobile and social media.

Travel & Hospitality Services


  • Conversion Study
  • Destination Assessment
  • Digital/Mobile/Social Data Analysis
  • Focus Groups & Interviews
  • Secret Shopping
  • Visitor Intercept Study


  • Brand Strategy & Design
  • Crisis Management
  • Destination Training
  • Marketing Planning
  • Product Development
  • Strategic Planning
  • Travel Planning & Booking Solutions

Content Creation

  • Authentic Storytelling
  • International Search Engine Optimization
  • Media Buying
  • Multilingual Content Strategy
  • Multilingual Video Production
  • Photography


  • Email Marketing
  • Leads Management
  • Influencer Marketing
  • Travel Trade Marketing
  • Social Media Strategy & Management

Meet the Team

Florian Herrmann

Florian Herrmann

Founder, CEO


Mary Herrmann

Mary Herrmann

Co-Founder, COO


Patricia Pupek

Patricia Pupek

International Tourism Marketing


Layla Griffin

Layla Griffin

Account Manager


Harry Wade

Harry Wade

Photo Journalist


Kyle Duba

Kyle Duba



Our Clients



The film crew at HMS Global was a pleasure to work with. They efficiently made use of the short amount of time they had in Helena and in return produced a beautiful video in an influencer style that will speak volumes to our target mountain biking audience.

Heidi O'Brien

Visit Helena


Herrmann Global provided Visit El Paso with fast, reliable and professional service.  Their team is creative, talented, and committed to creating top quality work.  It was a pleasure working with them and we look forward to developing more content with them in the future.

Leesy McCorgary | Digital Marketing Manager

Destination El Paso

Contact Us

We would like to hear from you. Send us a quick message.