We are an innovative branding, marketing, and publishing think tank located in the heart of the Rocky Mountains. We live and breathe our passion for experience-based travel by exploring global destinations large and small. Together with your stakeholders, we develop plans and tactics to amplify a unique and superior visitor experience utilizing the latest trends in technology, including mobile and social media.

We believe we can make a difference in people of all ages taking a vacation of a lifetime connecting the world’s best kept secrets with passionate travelers sharing their experience worldwide.

Coming Soon…

Marketing & Advertising Services


  • Conversion Study
  • Destination Assessment
  • Digital/Mobile/Social Data Analysis
  • Focus Groups & Interviews
  • Secret Shopping
  • Visitor Intercept Study


  • Brand Strategy & Design
  • Crisis Management
  • Destination Training
  • Marketing Planning
  • Product Development
  • Strategic Planning
  • Travel Planning & Booking Solutions

Content Creation

  • Authentic Storytelling
  • International Search Engine Optimization
  • Media Buying
  • Multilingual Content Strategy
  • Multilingual Video Production
  • Photography


  • Email Marketing
  • Leads Management
  • Influencer Marketing
  • Travel Trade Marketing
  • Social Media Strategy & Management

Meet the Team

Florian Herrmann

Florian Herrmann

Founder, CEO


Mary Herrmann

Mary Herrmann

Co-Founder, COO


Patricia Pupek

Patricia Pupek

International Tourism Marketing


Layla Griffin

Layla Griffin

Account Manager


Erika Land

Erika Land

Content Strategist


Kyle Duba

Kyle Duba



Emily Taylor

Emily Taylor

Editor & Photo Journalist


This could be you!

Our Clients

What Clients Say


The film crew at HMS Global was a pleasure to work with. They efficiently made use of the short amount of time they had in Helena and in return produced a beautiful video in an influencer style that will speak volumes to our target mountain biking audience.

Heidi O'Brien

Visit Helena


Herrmann Global provided Visit El Paso with fast, reliable and professional service.  Their team is creative, talented, and committed to creating top quality work.  It was a pleasure working with them and we look forward to developing more content with them in the future.

Leesy McCorgary | Digital Marketing Manager

Destination El Paso


Colorado Parks and Wildlife enjoyed partnering with Travel on Global to film and produce 360 videos for seven of Colorado's state parks. Their team: coached us through utilizing the new technology; beautifully scripted each parks story; delivered professional videos on-time; and showcased authentic user experiences which is what we had hoped for.

Debbie Lininger | Marketing Coordinator

Creative Services and Marketing

Contact Us

We would like to hear from you. Send us a quick message.